Noyo Reserve was founded by Lionel and Rose Jacobs during their tenure as restaurateurs on the Mendocino Coast of Northern California. They created their own line of Gourmet Mustards and Salad Dressings for use in their restaurants - The Noyo River Restaurant and the Rendezvous - customers and friends alike urged Chef Lionel to produce these products on a larger scale and to offer them for public consumption. Once they had decided to pursue this venture the creative juices flowed and the result is the Noyo Brand of fabulous gourmet mustards. The Company evolved to become Napa Mustard Co. after their facility was relocated to Napa California.

Time for the next generation to take over. Daughter Cindy has decided to join the business. She is now the Sole Proprietor of Napa Mustard Co. and will run the business with the same vigor and commitment to CUSTOMER SERVICE and continue the Company goals of producing only the finest products available.



All of our Gourmet Mustards are Allergen free, Fat Free, Trans Fat Free, Gluten Free & very low in carbs and some are Sugar and Carb Free



Using only the finest ingredients, our exotic mustards cater to the most particular of palates. We create an assortment of exquisite and delicious flavors to satisfy every mustard lover’s desire.
We are passionate about offering only the
"The World's Finest Gourmet Mustards"

OUR MOTTO: Every Customer must be 100% Satisfied. OUR CREDO: To use only the Finest and Freshest Product Available. OUR MISSION: To Offer Only The Finest Gourmet Mustard and Horseradish Products While Simultaneously Keeping Costs as Low as Possible.